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New Research Paradigm:

Apple’s Tim Cook wants to stand Clinical Research on its head and, if anyone can disrupt Clinical Research, it is probably Apple. Med-ic smart blisters give the research team instant access to patient adherence data and the ability to coach patients to be compliant with their medication. The old argument about not wanting clinical trial subjects to be more compliant than those patients who will eventually use the medication in the real world is now officially relegated to the dustbin. Post hoc data “clean up” will one day soon be as irrelevant as dialling a rotary phone. Some Big Pharma research teams are already embracing compliance data; others are ready to jump in. Soon, clinical research will not be defensible without smart blisters, compliance data and full visibility. See www.med-ic.com for details.

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